Typecon Axis: Typography Conference

Date: 09/2016
Creative Director: Breionna Myles
Assets: Advertisements, Logo, Program, Day Passes

Typecon Axis, a revolutionary brand development project situated in the heart of Printer's Row, Chicago, embarked on a mission to redefine the very essence of typographic artistry within the bustling city landscape. This initiative sought to fuse the rich historical context of print culture with a contemporary design narrative, creating an immersive experience for font enthusiasts, graphic designers, and typography aficionados. The project aimed to encapsulate the vibrancy of Printer's Row while celebrating the pivotal role of type design. Leveraging this unique location's heritage, Typecon Axis crafted a brand identity that resonated with the cultural richness of the area, paying homage to the legacy of print in Chicago's history. Through a comprehensive strategy, Typecon Axis generated a suite of assets including intricately designed tickets, captivating advertisements, and sophisticated badges, each meticulously tailored to encapsulate the dynamic spirit of the event.

The assets, meticulously designed for Typecon Axis, not only captured the essence of the event but also reflected the essence of Printer's Row. Tickets were crafted as collectible pieces, bearing distinctive typography that served as a testament to the fusion of history and modernity. Advertisements showcased the event's allure, utilizing vibrant, evocative designs that piqued curiosity and drew attention to the innovative approach to typography. The badges, a mark of participation, were not just identifiers but miniature works of art, symbolizing the convergence of tradition and innovation. Typecon Axis succeeded in not only creating a visually compelling brand presence but also in harmonizing the very essence of typography with the cultural fabric of Printer's Row, establishing itself as a beacon for design enthusiasts and typographic connoisseurs alike.